Case Study: CLAAS Achieves Consistent Global Terminology with Acrolinx

CLAAS standardizes 7,000 terms worldwide with Acrolinx

CLAAS, a leading manufacturer of agricultural machinery, faced challenges with inconsistent terminology across its global operations. As content was created in German, English, and French and translated into over 30 languages, inconsistencies in source documents led to customer confusion and increased service queries. To ensure high-quality, reliable documentation, CLAAS implemented the Acrolinx content optimization and terminology management platform.

The solution involved using Acrolinx to create a centralized terminology database from multiple disparate sources, standardizing over 7,000 terms. The platform was integrated into authoring tools for real-time checks on spelling, grammar, and style, and its Term Browser was made globally accessible via the intranet. As a result, CLAAS achieved consistent corporate language, streamlined authoring and translation processes, and reduced costs. Measurable impacts included a terminology database with 52,000 designations and widespread adoption by hundreds of employees worldwide, providing clear terminology guidance that improved documentation quality and customer satisfaction.

CLAAS