Case Study: Yellow Pages Group achieves 65–75% lower management costs and scalable PPC growth with Acquisio

Yellow Pages Group - Customer Case Study

Yellow Pages Group (YPG), Canada’s leading performance media and marketing solutions company serving roughly 365,000 local businesses, needed a cost‑effective, scalable PPC platform to manage hundreds to thousands of small‑spend SMB accounts without hiring multiple new staff. For its Performance Custom PPC pilot YPG chose Acquisio’s performance media platform and license to handle campaign build, management and reporting.

With one consultant and one Acquisio license, Acquisio delivered a 65–75% cost savings compared with hiring 3–4 full‑time employees and enabled YPG to scale into a service managing hundreds of accounts and a multi‑million dollar ad spend with essentially one person. Acquisio’s easy reporting and cross‑platform management (including social) allowed Yellow Pages Group to convert the pilot into a broader agency‑style offering, add customized reports, and grow volume without additional headcount.

Yellow Pages Group

Sean Ballard

Yellow Pages Group