Case Study: WSI Brazil achieves 175% increase in conversions and 87% reduction in CPA with Acquisio's Bid & Budget Optimization

WSI Brazil - Customer Case Study

WSI Brazil, a division of the global web development and digital marketing network WSI, faced pressure to prove campaign ROI in cost-sensitive markets and needed a turnkey way to increase conversions and improve ROAS. To address this, WSI Brazil turned to Acquisio’s bid & budget optimization (bid & budget management) solution to deliver scalable, automated performance improvements.

Acquisio deployed its automated bid and budget optimization tool — with algorithms that update every 30 minutes and make multiple real-time bidding decisions — and WSI Brazil saw conversions jump from 59 to 162 in one month (a 175% increase) while cost per acquisition fell from $27.93 to $3.57 (an 87% reduction). The automation also saved time, let the agency focus on campaign quality, and proved effective even on smaller accounts, demonstrating clear, measurable impact from Acquisio.

WSI Brazil

Heitor Siviero

Project Coordinator