Case Study: Strathcom Media achieves double the clicks and near‑perfect budget pacing (−0.20% variance) with Acquisio's Bid & Budget Management

Strathcom Media - Customer Case Study

Strathcom Media, a Canadian automotive digital agency serving over 1,000 dealerships, faced persistent budget exhaustion, high lost impression share (over 50% for some accounts), and time-consuming manual budget management across 40+ accounts. To increase traffic and leads without additional spend, Strathcom partnered with Acquisio to test Acquisio’s automatic bid rules and its Bid and Budget Management (BBM) service.

Acquisio rolled out BBM in March 2013, automatically pacing daily budgets and adjusting bids; initial signals appeared within 3 days and results were visible within one to two weeks. The Acquisio BBM implementation cut average budget variance to −0.20% (no account over 1.0%, highest −0.77%), doubled clicks in most cases, eliminated most budget exhaustion, and kept ads running throughout the day — improving ROI and saving Strathcom significant manual management time.

Strathcom Media