Case Study: Sensis achieves greater reach, lower CPCs and improved budget management with Acquisio

Sensis - Customer Case Study

Sensis, Australia’s leading marketing services company, faced rising Google CPCs, stagnant or falling CTRs, and limited reach in a market dominated by Google (~92% share). To diversify publisher spend and better serve thousands of SMB clients, Sensis partnered with Acquisio and adopted Acquisio’s Ad Cloner and Bid & Budget Management (BBM) to expand campaigns onto Bing Ads and gain tighter budget control.

Acquisio’s Ad Cloner replicated AdWords campaigns into Bing Ads while BBM enforced budget constraints and optimized bids; as a result, Sensis saw an 18% increase in clicks and a 16% reduction in average CPC, noted Bing CPCs about 40% lower than AdWords, and improved struggling accounts’ budget spend from 50.6% to 85.2% (a 34.6% uplift), delivering greater reach and efficiency using Acquisio.

Sensis

Cam Pegg

Group Manager