Case Study: Radiance Media achieves 60% lower cost per conversion and 64% more conversions with Acquisio’s Bid & Budget Management

Radiance Media - Customer Case Study

Radiance Media, which manages Google Ads for a leading insurance company, faced the twin challenges of lowering cost-per-click and increasing conversions and brand exposure while reducing the time spent on PPC management. To address this, Radiance turned to Acquisio and its Bid & Budget Management (BBM) solution.

Acquisio’s BBM automated bid and budget optimization with frequent auction updates and real-time adjustments, preventing early budget exhaustion and improving spend control. After BBM was enabled, cost per conversion fell by 60% and conversions rose 64% (from 896 to 1,465), alongside lower CPCs and more efficient budget use — demonstrating Acquisio’s measurable impact on performance.

Radiance Media

Alex Langlois

President