Case Study: Mudd Advertising achieves 229.86% increase in clicks and 66.49% lower average CPC with Acquisio (Dynamic Campaigns & BBM)

Mudd Advertising - Customer Case Study

Mudd Advertising, an exclusive full-service automotive marketing agency working with thousands of dealers, needed a way to sell changing vehicle inventory online while improving digital campaign performance and reducing manual work. They turned to Acquisio, using its Dynamic Campaigns and Bid and Budget Management (BBM) to automate inventory-driven ad creation and campaign updates.

Acquisio implemented Dynamic Campaigns and BBM to auto-generate product-specific ads and update bids/budgets roughly every 30 minutes. The impact was significant: on average Mudd saw a 229.86% increase in clicks and a 66.49% decrease in average CPC across accounts using Acquisio’s solutions, with immediate month-over-month examples of a 68.11% clicks lift and a 41.10% CPC drop—and individual accounts seeing up to a 1,632.38% increase in clicks.

Mudd Advertising

Dave Meindl

Systems Designer and Business Analyst