Case Study: Interactivity Marketing achieves up to 47:1 ROAS and slashes reporting time with Acquisio

Interactivity Marketing Ups the R in ROAS with Acquisio

Interactivity Marketing, a growing Myrtle Beach agency serving retailers and hospitality clients, was struggling with manual reporting and time-consuming bid management as its PPC practice expanded. Analysts were spending about two hours per client to compile reports and managing accounts with as many as 80,000 keywords, which limited their ability to maximize ROAS. To automate low-level tasks and improve bid strategy, Interactivity Marketing selected the Acquisio platform for reporting and campaign automation.

Using Acquisio across 42 accounts, the agency implemented automated bid rules (including a “first position or bust” brand strategy), real-time keyword monitoring, and automatic report generation. Acquisio cut report time from two hours to 30 minutes, freed analysts to focus on strategy, and drove measurable results: over $70,000 revenue from hospitality PPC on $2,780 spend (25:1 ROAS), average client ROAS rose from 10:1 to as high as 47:1 for some clients, and client referrals and staff productivity increased.

Interactivity Marketing

Gary Henderson

President