Case Study: Hanapin Marketing achieves 450% conversion increase with Acquisio's Bid & Budget Management (BBM)

Hanapin Marketing - Customer Case Study

Hanapin Marketing, an award‑winning paid search agency managing large accounts including a 45‑location for‑profit school client with a $300–$400K monthly budget, needed to dramatically increase conversions while meeting strict cost‑per‑lead targets ($200 per lead, $2,500 per start). To stabilize CPLs and scale lead volume, Hanapin deployed Acquisio’s Bid & Budget Management (BBM) automation.

Acquisio’s BBM adjusted bids roughly every 30 minutes and reallocated budget to hit CPL targets, and within a month Hanapin saw average CPC fall 12.8% ($21.49 → $18.74), clicks rise 30% (332 → 432), conversions increase 450% (4 → 22), and cost‑per‑lead drop about 81% (from $1,730 to $356), all while maintaining average position and overall account performance. Acquisio’s solution delivered clear, measurable efficiency and volume gains.

Hanapin Marketing

Jeff Baum

Associate Director of Paid Search