Case Study: Driven Local achieves triple-digit growth and 10x lower labor costs with Acquisio

Driven Local - Customer Case Study

Driven Local, a provider of search, social, and digital display advertising for local service businesses, faced time-consuming, inconsistent client reporting, high client churn risk, and limited ability to scale because account management was largely manual. To solve this, Driven Local turned to Acquisio and its campaign management / Performance Media Platform.

Acquisio automated reporting and campaign optimization, delivering customized, timely reports and bidding insights that let Driven Local triple the number of accounts each person can manage, cut labor costs to roughly 1/10 of a manual approach, and push client renewal rates above 85%. The platform also helped drive triple‑digit year‑over‑year growth and produced specific PPC gains (Aruba’s Department of Tourism: CPC down 40% and CTR up from 2% to 7%).

Driven Local

Kevin Szypula

CEO and co-founder