Case Study: Bloom Search Marketing achieves 70% faster reporting and 50% faster keyword optimization with Acquisio

Bloom Search Marketing - Customer Case Study

Bloom Search Marketing, a paid-search agency serving travel, automotive, real estate and eCommerce clients, struggled with manual Excel-based data collection and analysis as its client list and campaigns grew. The volume of data made timely reporting and keyword optimization difficult, so Bloom selected Acquisio for an automated cross-engine campaign management and reporting platform and professional services support.

Acquisio’s platform — including KPI rules, bid rules, alerts and automated reporting — replaced manual workflows, cutting reporting time by 70% and reducing keyword optimization time by about 50%. With Acquisio’s alerts and responsive professional services, Bloom now delivers customized monthly reports, tracks budgets day-to-day, avoids missed opportunities, and reallocates staff time to strategy and improving client ROI.

Bloom

Martin Perron

Co-Founder