Case Study: ATD Recency achieves over 20% lower CPA with Acquisio

ATD Recency - Customer Case Study

The Online Sports Retailer engaged Acquisio Trading Desk to drive down display advertising costs with a target CPA of $35. Acquisio Trading Desk used its ATD platform and a recency-based retargeting approach (cookie “buckets”) to segment audiences by time since visit and focus bids where conversion likelihood was highest.

Acquisio Trading Desk implemented aggressive bidding in the first-12-hour buckets and “zeroed out” low-value later periods to eliminate waste and reinvest savings into higher-performing impressions. The campaign spent $103,331.22 and achieved an overall CPA of $27.91 (over 20% below the $35 goal), an overall CPC of $2.29 and CPM of $3.20, delivering roughly 6,951 conversions (PV) and about $974,346 in PV revenue.