Case Study: Anvil Media achieves a 20% boost in display‑assisted conversions with Acquisio

Anvil Media - Customer Case Study

Anvil Media, a search marketing agency, needed to increase lead volume for an early education client during peak enrollment months but found buying, managing and reporting display ads across multiple publisher interfaces time-consuming and lacking attribution. To solve limited reach and ineffective remarketing, Anvil turned to the Acquisio platform (in conjunction with demand-side partner The Trade Desk) to centralize and track display and search campaigns.

Using Acquisio to buy and monitor TTD inventory, Anvil gained unified campaign control, clearer attribution and broader remarketing reach; Acquisio’s reports showed display-assisted conversions rose 20% and display impressions alone lifted overall conversions by 5%, while campaign setup, monitoring and reporting time was cut in half. Acquisio also helped identify keyword contributions that weren’t receiving conversion credit, enabling smarter optimization and more efficient media spend.

Anvil Media

Kim Toomey

Senior Account Executive