Case Study: 3GEngagement achieves 200% more clicks and 70% lower CPC with Acquisio's automated bid optimization

3GEngagement - Customer Case Study

3GEngagement, an automotive advertising agency, needed a cross‑platform ad management solution that provided campaign optimization, automated reporting and stronger support as the business scaled. They chose Acquisio for its Dynamic Campaigns inventory engine and Bid and Budget Management (BBM) capabilities to manage thousands of changing vehicle listings and reduce manual campaign work.

Acquisio implemented Dynamic Campaigns and automated bid optimization (BBM, later BBM Self‑Serve), using algorithms that update frequently to manage bids and budget across accounts. The result: clicks rose dramatically (one dealer saw clicks increase ~200%) while average CPC fell (~70%), many accounts doubled traffic on the same budget, and CPC was ~40% lower on Bing versus AdWords—helping 3GEngagement scale operations and minimize labor.

3GEngagement

Chris Hanson

CEO