Case Study: The Dufresne Group achieves digital sales growth with Acquire

The Dufresne Group boosts virtual sales 100x with Acquire

The Dufresne Group, a Canadian home furnishings retailer, faced the challenge of maintaining sales and service after the COVID-19 pandemic eliminated in-store shopping and on-site repair visits. Needing a creative solution to digitally engage customers, they turned to the vendor Acquire and its customer engagement platform to pivot their business model.

Acquire's solution included implementing live chat, chatbots, and video chat to facilitate virtual sales conversations and remote product demonstrations. This strategy resulted in the retailer handling 1,000 sales conversations per day within two weeks, achieving a 100-fold increase in virtual sales, and cutting on-site repair appointments in half. Acquire's tools provided a critical digital lifeline, enabling The Dufresne Group to continue operations and grow during the crisis.

The Dufresne Group