Case Study: The Dufresne Group drives online sales and faster service with Acquire

How a Canadian Home Furnishings Retailer Pivoted to Digital Sales

The Dufresne Group, a Canadian home furnishings retailer, needed a way to reduce costly on-site repair visits and maintain strong customer engagement as COVID-19 disrupted in-person shopping. Using Acquire’s customer engagement tools, including Acquire Video, live chat, and chatbots, the team looked for a way to support both service and sales remotely.

Acquire helped The Dufresne Group shift repair assessments to video, bridge the gap between online and in-store shopping with cobrowsing, and launch chatbots and live chat for around-the-clock sales support. The results included a 50% reduction in on-site repair visits, a 2x improvement in service speed, and a jump from 100 to 1,000 online sales chats in less than two weeks, driving major growth in virtual sales.

The Dufresne Group

Norm Alegria

Director