Case Study: Simon Property Group improves mall navigation and brand engagement with Acquire Digital's interactive wayfinders

Simon Malls Digital Wayfinders Help Shoppers Navigate Malls And Improve Visitor Experience

Simon Property Group, a major operator of shopping malls, sought to provide a superior and standardized experience for shoppers across its hundreds of locations. Their challenge was to implement a centralized digital wayfinding solution that would aid navigation and also manage content and advertising sales. They partnered with the vendor Acquire Digital to address this need.

Acquire Digital, working with partners, implemented a highly configurable interactive wayfinder system. The solution featured live 3D maps with turn-by-turn directions and integrated with Simon's data to avoid duplicate entry. The successful rollout across 95 malls improved navigation, allowed shoppers to send routes to their mobile devices, and created new opportunities for advertising and customer engagement, providing a strong return on investment.

Simon Property Group

Chip Harding

SVP of Business Development