Case Study: Easton Town Center enhances mall wayfinding and visitor engagement with Acquire Digital

Easton - Customer Case Study

Easton Town Center, a major shopping destination, sought to provide a world-class experience that added value for both its visitors and retailers. The challenge was to implement the latest wayfinding technology to enhance navigation and offer new interactive digital content, including advertising. They partnered with the vendor, Acquire Digital, for a solution.

Acquire Digital implemented a fully interactive 3D wayfinding system, customizing the UI/UX to match the mall's brand. The kiosks featured multi-touch maps, turn-by-turn directions, and the ability for shoppers to send routes to their mobile devices via QR code, NFC, or text. This solution from Acquire Digital successfully helped shoppers locate brands and discover deals more effectively, creating new opportunities for advertisement and gamification while significantly enhancing the overall visitor experience.

Easton