Case Study: Dora and the Lost City of Gold boosts pre-release engagement with Acquire Digital's interactive mall game

Dora and the Lost City of Gold - Customer Case Study

The customer, promoting the Universal Studios film 'Dora and the Lost City of Gold', needed an engaging, gamified digital solution to boost pre-release engagement and raise the film's profile. This challenge was addressed by the vendor, Acquire Digital, which leveraged its digital interactive and wayfinding expertise.

Acquire Digital's solution was an interactive game deployed on digital kiosks in malls, allowing users to play and then watch the film's trailer. Using their SmartHub software, they captured data on user engagement. The project was a major success, with 50,000 participants across 32 locations engaging in 185 total hours of gameplay, significantly enhancing the visitor experience and improving brand interaction for the movie.

Dora and the Lost City of Gold