Case Study: YHA achieves a seamless mobile-optimized user experience with Acquia

YHA became a pioneer of Drupal 8 to better support its community and accelerate its mission, today and tomorrow

YHA, the Youth Hostels Association, needed to unify its fragmented websites and improve a poor mobile experience that was driving high bounce rates. To support group bookings, individual visits, and school trips in one place, YHA worked with Acquia and Microserve on a migration from Drupal 6 to Drupal 8.

Acquia and Microserve launched a responsive Drupal 8 site on Acquia Cloud Platform, creating a cleaner, faster, more user-friendly experience. The new site was delivered in less than four months and helped YHA achieve a 200% increase in website traffic, a 30% increase in mobile traffic, and a 60% decrease in bounce rate, while year-over-year traffic rose 7%.

YHA

David Lillington

Head of Strategy