Case Study: Wilson Sporting Goods achieves experiential commerce and 44% mobile revenue growth with Acquia

Wilson Sporting Goods Wins Experiential Commerce with Drupal and Magento

Wilson Sporting Goods, a century‑old leader in sports equipment that includes brands like Louisville Slugger and DeMarini, needed to reinvent its digital storefront to sell directly to consumers and deliver content‑rich experiences. A siloed, outdated CMS prevented responsive design and seamless content‑to‑commerce journeys, limiting mobile performance and slowing time‑sensitive marketing.

Wilson implemented a Drupal CMS and Magento commerce integration on Acquia Cloud with digital agency HS2, adopting a grid‑based, mobile‑first design and a single Drupal code base and cart across brands. The platform empowered marketers, streamlined multi‑brand shopping, and improved performance: revenue +10% site / +44% mobile, conversion +14% site / +39% mobile, average session duration +3%, and bounce rate down 9%.

Wilson Sporting Goods