Case Study: University of Missouri Health Care improves patient engagement and website performance with Acquia

University of Missouri Health Care - Customer Case Study

University of Missouri Health Care, an academic health center serving Missouri and beyond, needed to replace an outdated website that was hard to update, lacked mobile usability and accessibility, and failed to reflect the quality of its care. The old site also reinforced misconceptions about its facilities and specialty services, making a stronger digital presence essential. Acquia helped power the effort through the Acquia Cloud Platform on Drupal.

Working with Centretek, University of Missouri Health Care launched a redesigned site on Acquia Cloud Platform with flexible landing page templates, improved UX, stronger content strategy, and custom photography and video to better present the brand. The results were significant: the “make appointment” page saw a 442% increase in views, average time on site rose 18%, doctor profile views increased 15%, locations page views rose 11%, organic search traffic grew 4%, and bounce rate dropped 13%.

University of Missouri Health Care