Case Study: University of East London boosts Apply Now clicks with Acquia Conversion Optimization

University of East London lifts Apply Now clicks 11.2% with Acquia

The University of East London (UEL) faced the challenge of its high-traffic international admissions pages being untested and underperforming. The university's Digital Content team had a hypothesis that page layouts could be optimized to increase applications but lacked the capability to test it or personalize content for different audiences using the Acquia platform.

Using Acquia Conversion Optimization and Acquia Site Studio, the team built and tested a new page variation that placed an accolades box at the top of course pages. Acquia also enabled the team to serve country-specific content. This solution led to an 11.2% lift in Apply Now clicks, a key engagement metric, with a 97% probability that the variation genuinely beat the control. The successful variation was then permanently deployed across the university's website.

University of East London