Case Study: University of Dundee achieves 80% more course search usage with Acquia

University of Dundee boosts course search usage 80% with Acquia

The University of Dundee, a top UK university, needed to modernize its digital recruitment strategy to better engage international students and drive applications. Their challenges included a complex user journey with essential information often buried and a major operational bottleneck where only one person could build personalizations. They partnered with Acquia and implemented its Conversion Optimization product to address these issues.

Acquia's solution included adding an animated search bar to increase visibility and implementing personalized "Recently Viewed" sections and targeted nurture banners. This resulted in an 80% increase in course search usage within six weeks and significantly enhanced the user journey for prospective students. Furthermore, Acquia's tools democratized the process, enabling the entire content team to build their own campaigns and contributing to the university's broader enrollment goals.

University of Dundee