Case Study: TheDoors.com achieves more than 1,900% online revenue growth and a richer fan commerce experience with Acquia

TheDoors.com Features Richer Commerce Experience Within All-new Destination Site for Fans

Legendary rock band The Doors needed to modernize TheDoors.com to meet evolving fan expectations and support the full customer journey. The existing site prioritized static content and isolated the shop behind a separate flow, disrupting engagement and limiting commerce opportunities for a fan base increasingly active on digital and mobile channels.

Idea Den, working with Acquia Commerce on a Drupal Commerce framework, rebuilt a responsive, content-first site that weaves immersive band history, community features, and on-brand shopping into a single experience. Launched in February 2013, the redesigned site delivered a seamless transition from engagement to purchase and drove online revenue up more than 1900% in its first year, while creating a cohesive cross-channel fan experience.

TheDoors.com