Case Study: Large Insurance Company achieves enterprise-wide personalization, speed, and security with Acquia and Drupal

Speed, Security, and Personalization Attract Major Insurance Company to Drupal and Acquia

A major U.S. insurance company transitioning from an agent-focused B2B model to a direct B2C approach needed to consolidate dozens of legacy, proprietary sites into a single enterprise platform. Its goals were to deliver highly personalized customer experiences at scale, improve lead generation and cross‑sell capabilities, and ensure strong security and maintainability across thousands of micro and agent sites.

The company selected Acquia and Drupal — using Acquia Platform, Cloud Site Factory and Acquia Lift — to unify content, manage multisite deployments, enable segmentation and personalization, and provide secure, managed hosting and support. The implementation cut costs (open‑source TCO versus proprietary licenses), sped development and customization, improved security and maintenance, and delivered measurable business value (Forrester composite results showing ~950% ROI, rapid payback and significant site cost reductions), making Acquia/Drupal the chosen digital platform.