Case Study: Southwestern Health Resources achieves 472% more organic traffic with Acquia

Southwestern Health Resources - Customer Case Study

Southwestern Health Resources (SWHR) needed a website that could serve very different audiences—physicians, employers, brokers, healthcare organizations, and patients—while handling complex content, tight timelines, and data from multiple systems. Its existing site didn’t fully showcase the organization’s strengths or make it easy for visitors to search the network’s 4,000 physicians across more than 1,000 locations. Acquia was part of the solution through Acquia Personalization.

Working with Isobar on a Drupal-based redesign, Acquia helped support a more focused digital experience with clear calls to action, human-centered messaging, and a robust search application with frequently updated data. The new site delivered strong results: organic traffic increased by 472%, and 6.5% of users clicked to make an appointment, with expectations for further conversion gains as more personalized content is added through Acquia Personalization.

Southwestern Health Resources