Case Study: South Dakota State University achieves higher mobile engagement with Acquia

South Dakota State University - Customer Case Study

South Dakota State University (SDSU), the state’s largest higher-education institution, faced challenges with siloed processes and an outdated, fragmented CMS that made it hard for non-technical staff to keep information current and deliver a modern, mobile-friendly experience. The university’s lean marketing team needed more control over web updates and better support for engaging students, faculty, staff, parents, and alumni, and they turned to Acquia for help with Drupal-based content management.

Acquia implemented Acquia Cloud Platform and Acquia Personalization to give SDSU a scalable, easier-to-use platform for managing digital experiences in one place and delivering more tailored content. With Acquia, SDSU increased mobile traffic by 19% to 39.3%, reduced bounce rate from 46% to 35%, and reached 7.5 million page views across more than 9,700 pages and 14,900 unique URLs.

South Dakota State University