Case Study: PayU achieves a cohesive global digital platform and relaunches 16 sites in 75 days with Acquia

Relaunching 16 sites in just 75 days, e-payment service PayU finds universal language with cohesive redesign

PayU, a leader in online payment processing operating in 16 countries and serving SMBs, enterprises, developers and consumers, faced a fragmented web presence of 16 disjointed sites. The company needed a fast, universal design and technology solution that would deliver a consistent, emotionally engaging global brand across diverse cultures and low‑bandwidth devices—while differentiating itself from the cold, impersonal look of many financial services sites.

Huge and Acquia built a centralized global marketing platform—embracing cloud hosting, caching and Akamai’s CDN—and paired it with a vivid visual system of hand‑drawn illustrations, bright colors and warm photography to personalize the experience. The team relaunched all 16 legacy sites in just 75 days, creating a cohesive digital environment that connects PayU’s audiences across four continents and supports the company’s continued growth.

PayU