Case Study: Kaz Incorporated achieves rapid speed-to-market and revenue recovery with Acquia

PUR Taps Acquia’s Expertise to Increase Speed to Market, Help Revive Revenues

Kaz USA Inc., a division of Helen of Troy that manages brands including PUR water filtration and operates in over 65 countries, faced an urgent digital challenge: an inflexible custom PHP website made content updates slow and costly, hurting pageviews, search visibility and the brand’s ability to execute time‑sensitive marketing for the 2014 holiday season. With a limited budget and a new Head of Digital Marketing (Rebecca Corwin) leading the effort, the team needed a platform that was affordable, flexible and could be deployed quickly.

Kaz chose Drupal with Acquia support, using 12 days of on‑site training to upskill its PHP team and leverage existing internal talent; the team then built PURwater.com in just 8.5 days, leaving time for QA and a September launch ahead of the Arthur Tweedie and holiday campaigns. The result was a fast, enterprise‑friendly platform that integrated with existing systems, restored speed to market and substantially improved the brand’s ability to manage and promote its digital presence.

Kaz Incorporated

Rebecca Corwin

Head of Digital Marketing, Kaz