Case Study: Norwich University achieves rapid online enrollment growth and faster deployments with Acquia Cloud

Norwich University Advances Digital Strategies to Grow Online Enrollments, Cultivate Life-long Learners

Norwich University, a 200-year-old institution facing growing competition for online bachelor’s and master’s students, needed to strengthen its brand and replace an unwieldy content management platform so staff could update the site quickly. The university hired OHO Interactive for strategy, design, and UX and brought Acquia in to provide a Drupal-focused CMS and cloud services.

Using Acquia Cloud and Acquia Insight alongside OHO’s redesign, Norwich launched a faster, easier-to-manage site with new multimedia marketing assets and 24/7 site monitoring. The results were immediate: in under two months the site generated more inquiries for a growth program than the previous site did in 12 months, average visit time rose to 4 minutes 4 seconds and bounce rate dropped to 34.5%, while deployment time was cut by over 40%.

Norwich University

Sarah Gagne

Web Manager