Case Study: NOAA Fisheries achieves higher engagement and conversions with Acquia

NOAA Fisheries - Customer Case Study

NOAA Fisheries, an office of the National Oceanic and Atmospheric Administration, needed to improve a website that served diverse audiences but was difficult to navigate and too slow to support timely content updates. Working with Acquia and the Acquia Cloud Platform, the team also had to solve a fragmented content and publishing process that frustrated both editors and users.

Acquia helped NOAA Fisheries redesign the site through user testing, improved information architecture, and the COPE content model. The new Drupal site boosted user engagement by 13%, improved the sitemap by 600%, and increased site conversions, mobile traffic, and SEO performance while making content creation and distribution much easier for editors.

NOAA Fisheries