Case Study: Molson Coors achieves faster campaign launch and stronger engagement with Acquia

Molson Coors - Customer Case Study

Molson Coors, the multinational brewer behind the Carling brand, needed a faster way to redesign its website and launch its “Made Local Fund” campaign while meeting a fixed deadline. Its previous platform made it difficult for content editors to build new pages, templates, and mini-sites quickly, so Molson Coors turned to Acquia for support.

Acquia helped implement a component-based architecture, enabling rapid development and easier collaboration through the Acquia desktop. The project launched ahead of schedule, reduced overall product efforts by 25%, and let content editors build listing pages 62% faster, from 8 hours to 3. Traffic and engagement also improved, with new users up 115%, session duration up 121%, page views up 159%, and organic traffic up 74%.

Molson Coors