Case Study: Mintz achieves stronger brand engagement with Acquia

Mintz - Customer Case Study

Mintz, a full-service law firm with about 450 attorneys worldwide, needed a website and digital experience that better reflected its refreshed brand, differentiated it in the legal market, and made information easier for clients to find. Its previous site lacked the right aesthetic, personalization, and GDPR-ready experience, and it wasn’t showcasing the firm’s hardworking, forward-thinking identity. Mintz worked with Acquia, using Drupal and Acquia as part of the new digital platform.

Acquia helped Mintz deliver a comprehensive personalized website experience with updated branding, custom photography and video, stronger messaging, and integration with business development tools. The redesign improved usability and brand presentation while driving measurable gains: a 57% increase in monthly site visits, 21% more organic search traffic, 41% more monthly page views, 900 new Mintz Insights subscriptions, and a 50% increase in mobile traffic.

Mintz