Case Study: King Arthur Baking Company achieves 260% more website sessions and 200% e-commerce growth with Acquia

King Arthur Baking Company - Customer Case Study

King Arthur Baking Company, a longtime flour and baking products brand, needed to upgrade its direct-to-consumer digital experience as demand surged during the pandemic. With rising traffic and customer expectations, the company wanted a more dynamic, content-driven Drupal website to engage bakers with its 2,000+ recipes and drive more online purchases. Acquia helped King Arthur Baking Company address this challenge.

Acquia, working with Third and Grove, implemented Acquia Cloud Platform to scale hosting, improve performance, and deliver personalized content experiences. The refreshed site integrated content and commerce more tightly, enabling faster recipe launches and better product discovery. As a result, website sessions increased 260% and e-commerce sales rose 200% year over year in early 2020 versus 2019.

King Arthur Baking Company