Case Study: Florida Hospital improves patient experience and increases conversions 116% with Acquia (Drupal)

Florida Hospital optimizes patient experience using WEM on Drupal

Florida Hospital, an award-winning, 22-campus not-for-profit health system, needed a single, cohesive website to present all its locations and make content relevant to patients across its network. The challenge was to unify branding and improve patient experience while directing visitors to nearby providers, handling mobile traffic, and integrating disparate clinical and credentialing data.

Using Drupal and Web Experience Management principles, the team implemented geo-location, responsive design, and a custom middleware layer to pull physician data from .NET systems and integrate webforms with Oracle CRM, plus real-time analytics (Chartbeat) and Google Analytics. Within 10 weeks post-launch they saw total visitors up 25%, total conversions up 116% and mobile conversions up 274%; features like ER wait-time displays and an engaging blog have already improved patient access and engagement while campus rollouts and personalization plans continue.

Florida Hospital

David Oakley

Director of Web Engagement & Development