Case Study: Daimler achieves award‑winning market research insights and rapid community launch with Acquia's Commons platform

Daimler creates an award-winning market research site with Commons

Daimler launched Stars Insight to better understand 20–45‑year‑old compact‑car drivers by creating a social community for polls, chats, forums and contests after facing stability and scalability problems with its previous platform. Partnering with TNS Infratest, Daimler needed a fast, reliable solution to build a feature-rich research site on a tight timeline and budget.

They migrated to Acquia Commons and hosted on Acquia Managed Cloud, using built‑in social features (points, badges, ratings, forums) to run 250 polls yearly and foster discussions that generated 7,000+ comments and about 2,000 user ratings annually. The site delivered faster, deeper consumer insights, earned industry awards (Best Study 2011, TNS Discover Award), and proved reliable and easy to manage for the team.

Daimler

Ullrich Neiss

Lead Project Manager