Case Study: Conagra Brands achieves faster multisite governance and higher engagement with Acquia

Conagra Brands - Customer Case Study

Conagra Brands, the food company behind brands like Hunt’s, Reddi-wip and Healthy Choice, needed a simpler way to manage more than 40 custom-coded brand websites after its rebrand and business transformation. Without a CMS, each site required too much manual maintenance, so Conagra turned to Acquia, working with digital agency POSSIBLE, to create a unified multisite platform using Acquia Cloud Site Factory and Drupal 8.

Acquia helped Conagra consolidate its digital systems, standardize site development, and integrate existing CRM, DMP, and recipe database tools into one flexible, API-first platform. The new setup made governance and site launches faster, supported new properties like Ready Set Eat, and delivered measurable gains: bounce rate fell 15%, time on content rose 27%, recipe conversion rate jumped 114%, and marketing spend decreased through better DMP integration.

Conagra Brands

Todd Barker

Director of Technology Solution