Case Study: Centara Hotels & Resorts achieves faster content management and higher bookings with Acquia

Centara Hotels & Resorts - Customer Case Study

Centara Hotels & Resorts, Thailand’s leading hotel operator, was struggling with an outdated custom CMS that made content changes difficult, kept marketing teams dependent on developers, and limited integrations with its booking engine and loyalty program. The company needed a more flexible digital platform to support decentralized content management, omnichannel guest experiences, and stronger direct bookings, and it chose Acquia along with Drupal and Acquia Site Factory.

Acquia implemented Acquia Site Factory and Drupal to give Centara standardized templates, secure decentralized publishing, faster content production, and CDN caching for better performance across regions. The result was a much more efficient website operation and strong business gains: conversion rates rose by nearly 100% year over year in Q3 2020, pageviews per session increased 25%, bookings grew 100%, and room nights booked increased 40%.

Centara Hotels & Resorts