Case Study: Bowlero Corporation achieves higher conversions and faster content management with Acquia

Bowlero Corporation - Customer Case Study

Bowlero Corporation, the world’s largest owner and operator of bowling centers, needed to modernize its outdated web experience across 300+ locations and four brands. Its sites had inconsistent design, a poor location tool, and a frustrating booking flow, while content updates were slow because the company lacked a CMS and relied on agencies for even small changes. Bowlero partnered with Acquia to fix these issues using the Acquia Cloud Platform and Content Hub.

Acquia helped Bowlero redesign the brand sites, integrate backend systems, and centralize content management so editors could manage updates across all brands from one place. The new experience delivered measurable gains, including a 79% increase in conversion rate, 27% higher online reservation volume, 33% more online booking revenue, and a drop in pricing-related abandonment from 82% to 28%. Bowlero also saw a 20% rise in organic traffic and faster time-to-market, with updates now taking seconds instead of weeks.

Bowlero Corporation