Case Study: Aydinli achieves 3,500% ROI with Acquia CDP

Aydinli - Customer Case Study

Aydinli, a Turkey-based retail company and distributor of clothing brands across Asia, the Middle East, and southern Europe, was looking for a better way to understand customer data and build targeted audiences for email and SMS campaigns. With limited ability to analyze key retail metrics and create meaningful segments, Aydinli turned to Acquia and its Acquia CDP to gain a smarter, AI-driven marketing approach.

Using Acquia CDP, Acquia helped Aydinli apply machine learning models for discount optimization, product recommendations, and behavioral clustering to target the right audiences and avoid revenue cannibalization. The results were strong: over a four-month period, Aydinli generated ₺125,000 in additional revenue per campaign on average and achieved more than 3,500% ROI.

Aydinli