Case Study: Anki achieves a flawless, scalable WWDC launch and website resiliency with Acquia

Anki Taps Acquia as DRIVE Launch Draws Apple-Sized Audience

Anki, a robotics and AI toy company, launched Anki DRIVE—an iPhone-controlled intelligent racing car—and faced two big challenges: it needed a website that could convey the hands‑on, media‑rich experience of the product and withstand a massive traffic surge after the company was featured on stage at Apple’s WWDC.

Anki partnered with Acquia and used Drupal and Acquia Cloud to rapidly build a media‑centric, scalable site in under two months. The site handled the WWDC traffic flawlessly, enabling further national exposure (Ellen, Today) and giving Anki a resilient platform for personalization and future audience growth.

Anki

Tom Eliaz

Head of Services, Analytics, and Infrastructure, Anki