Case Study: Zeiss Microscopy achieves consistent global branding and faster regional marketing with Acquia DAM

Zeiss Microscopy overcomes the challenge of supporting regional teams around the world with the Widen Collective®

Zeiss Microscopy, a global leader in microscopy with operations in over 50 countries, needed a way to support regional marketing and sales across 14 languages and diverse industries while protecting brand consistency. The team faced the constant risk of outdated or inconsistent materials spreading across regions and required scalable localization, access control, and discoverability for thousands of assets.

Zeiss implemented the Widen Collective DAM as a central source of truth, using templates for localization, roles and permissions to control access, metadata for easy search, and Portals to curate targeted asset collections. The result: 100% of regions now use the Collective, teams save time and money, content management is more organized, and Zeiss values Widen’s collaborative, service-oriented partnership.

Zeiss Microscopy

Alberto Orihuela

Digital Media Specialist and Digital Asset Management Admin