Case Study: T-Mobile achieves centralized asset management and brand consistency with Acquia DAM

With Widen, T-Mobile Has One DAM to Rule Them All

T‑Mobile, the Bellevue‑based wireless carrier, faced fragmented content operations after growth and the Sprint merger left it managing three separate digital asset management (DAM) systems. Limitations in their legacy DAMs made it hard to scale and support thousands of internal and partner users, so the content team set out to consolidate assets and processes into a single, easy‑to‑use platform.

They built TMAP on Acquia DAM (Assets, Insights, and Portals), using Portals to create curated “toolkits,” centralize the content lifecycle, and give 4,000 users simple self‑serve access (308K downloads and 43K embed views in the last 12 months). The result is a single source of truth that drives brand consistency across channels, increases creative ROI through reuse, and strengthens connectivity across marketing, creative, and partner teams.

T-Mobile

Sherwin Tolentino

Senior Manager of Marketing Operations