Case Study: Sargento scales connected commerce and accelerates e-commerce growth with Acquia DAM (Widen)

Widen Provides Foundational Support for Sargento's Connected Commerce Experience

Sargento, a 65‑year‑old, Plymouth, Wisconsin–based cheese company with more than 2,000 employees and over $1 billion in annual sales, faced a rapid shift to online grocery that required scaling its content operations. With product packaging and e‑commerce listings needing consistent, accurate assets across marketplaces, social channels, and retail partners, the marketing team needed a single source of truth to manage the volume and velocity of creative and product content.

Sargento uses Widen as that central DAM, integrated with Salsify (and downstream partners like Syndigo and Brand Bank) so completed assets are automatically pushed, enriched, and syndicated, while Widen’s Workflow app routes reviews and approvals across teams. The result: streamlined content operations, faster product launches, and the ability to syndicate accurate brand and product content at scale — supported by a library of 12,942 assets, 11,600 downloads in the past 12 months, and 3,020 logins.

Sargento

Cami Schenck

Senior Marketing Manager – Media and Digital