Case Study: VF Imagewear achieves validated marketing ROI and deeper asset engagement insights with Acquia DAM

VF Imagewear - Customer Case Study

Tommy Upson, a DAM administrator at VF Imagewear, manages the company’s VF Media Source with over 164,000 image, video, and document assets. Leadership regularly asks whether new assets are in the DAM, and Tommy needed a way to prove the system’s value, track engagement across four major brands, and monitor activity from broad, distributed users like distributors.

Using Widen Collective Insights, Tommy can spot waves of high engagement, see that the largest brand represents roughly 50% of assets, and identify the most active users by brand. The Intended Use data revealed a December spike in catalog downloads tied to print and electronic distribution, validating that print drives logins and downloads and giving Tommy monthly reports he uses to demonstrate the DAM’s ROI to leadership.

VF Imagewear

Tommy Upson

DAM Administrator