Case Study: Carnival Cruise Line boosts video engagement and identifies top-performing content with Acquia DAM

Using data to improve video performance

Carnival Cruise Lines launched Carnival Journeys, a new long‑format cruise brand, and produced a video to introduce the concept. Because the clip was longer and broader than Carnival’s usual spots, it received a cold reception and anecdotal feedback suggested it wasn’t being used.

By reviewing DAM analytics and Insights on share links and embeds, Erika discovered the video had been viewed more than 1,000 times (542 embed views, 648 link views), with daily shares and views climbing 30% over three months and clear adoption by the sales team. The data proved the asset’s value, informed marketing and distribution, and justified investing in more unconventional video content.

Carnival Cruise Line

Erika Bertsch

Senior Marketing Manager