Case Study: UMass Amherst achieves brand cohesion and a single source of truth with Acquia DAM

UMass Amherst turns brand confusion into brand cohesion with the Widen Collective®

The University of Massachusetts Amherst, a top-ranked public university with more than 30,000 students and faculty across multiple campuses, faced widespread branding confusion: logos and marketing assets were duplicated and scattered across Dropbox, Box, and email, leading to storage costs, inconsistent usage, and teams creating their own unofficial designs — what staff called “the wild west.”

UMass Amherst completed a wordmark rebrand and adopted the Widen Collective (the “UMass Collective”) as a single source of truth, using Assets, Insights, and Portals to catalog, measure, and curate approved brand materials. The centralized DAM created a curated, discoverable environment that streamlined workflows, empowered campus teams, and protected the brand — today the Collective holds 71k+ assets with 2k+ logins and 28k+ downloads in the last 12 months.

UMass Amherst

Brittany Hathaway

Digital Asset Manager