Case Study: Timberlake Cabinetry achieves self-serve sales enablement and marketing time savings with Acquia DAM

Timberlake Cabinetry drives use of marketing resources with the Widen Collective®

Timberlake, a consumer goods company, struggled to support a growing salesforce that relied on marketing for sales literature, digital assets, and collateral. With increasing product launches and poor searchability of files, sales reps were frequently requesting materials from marketing, creating inefficiencies and slowing response times.

Timberlake implemented the Widen Collective DAM, configuring governance, search structure, and taxonomy with Widen’s support, uploading 2,755 assets and onboarding roughly 110 users. The result: a self-sufficient salesforce, a marketing team freed from manual file searches, measurable time savings, wider adoption across roles, and DAM training baked into new-hire orientation — outcomes that executives recognized as a clear operational win.

Timberlake Cabinetry

C.J. Fitzgerald

Marketing Communications Specialist