Case Study: Atlanta Falcons achieve streamlined, scalable visual media management with Acquia DAM

The Widen Collective transformed how a Pro Sports team manages their visual media

Widen Collective helped a major pro sports organization overhaul how it manages visual media. Facing an explosion of images and videos, the Atlanta Falcons (then a one-person creative shop) struggled with slow searches, manual file conversions and limited access across departments, which hampered creative work and fan engagement.

Implementing the Widen Collective gave the team a scalable digital-asset system that expanded across AMB Sports + Entertainment (including Atlanta United and Mercedes‑Benz Stadium), enabled coaching staff use, and streamlined freelance workflows. Over three years the Falcons’ library tripled, downloads doubled, uploads rose sixfold, and overall efficiency and ROI improved significantly.

Atlanta Falcons

Michael Benford

Creative Director